BY THE LOOP / AI STUDIO / BUDAPEST
THE GOAL IS A STUDIOTHAT KEEPS WORKINGWHEN WE STOP.
By the Loop is a one-person AI studio in Budapest, building five things in public. Two are live. Two are being built. This page is the current state of all of it, and it changes when the state changes.
PROPERTY_01 / BY THE LOOP
THE UMBRELLA / LIVE
By the Loop is one person, a desk in Budapest, and a set of AI systems doing the work a studio would normally hire for. Writing, research, editing, publishing, and the code that ties them together. The goal is not to make AI content. The goal is to build things that keep earning after the building stops, and to show the whole method while doing it.
- 01BUILD IN PUBLIC.
Every system that works gets published, and every one that fails gets published too.
- 02OWN THE PROPERTY.
We build things we hold, not hours we sell.
- 03SHIP THE UGLY VERSION.
Two of the five things on this page are unfinished, and they are listed anyway.
THE OPERATING DIAGRAM IS THE LOGO. ONE CURVE, SIX STATIONS, ONE OF THEM A PERSON.
PROPERTY_02 / CLAUDE BY RICHARD
@claudebyrichard / YOUTUBE AND INSTAGRAM / LIVE
The main channel, and the place the method gets shown. How the business runs, how a video gets made, what a render costs, what changed in AI this week, and what broke. It is the working record of everything else on this page.
RECENTLY PUBLISHED
- The taxi reel, start to finishYouTube Shorts
- Budapest loop, twelve seconds, beat matchedInstagram
- The prompts behind the taxi ad, written outbytheloop.com
- Six automation guides, module by modulebytheloop.com
LATER: A SCHOOL THAT TEACHES THIS METHOD. NOT OPEN. NOT TAKING NAMES YET.
PROPERTY_03 / OLIVIA LOOP
INSTAGRAM / AI CHARACTER / LIVE
AI generatedOlivia Loop is a virtual influencer. She is an AI-generated character created and operated by By the Loop. She is not a real person, she has no experiences, and nothing published under her name is a first-hand account.
She exists to test one question: how far a synthetic character can carry attention, and what happens to that attention when the audience knows exactly what she is. Every post says so in the first line. The prompts that made her are published too.
- CHARACTERLOCKED
- VOICEIN TESTING
- PLATFORMINSTAGRAM
- OPERATORBY THE LOOP
PROPERTY_04 / SIMULATOR
GAME / IN BUILD
A game about the thing this site is about. One person, a set of systems, and decisions that compound. It is being built the same way everything else here is built, in the open, and progress shows up on the channel before it shows up anywhere else.
PROPERTY_05 / BRAINROT
SHORT FORM / IN BUILD
High volume short form, made end to end by the loop and published on a schedule no human would keep. It is the loudest thing the studio makes and the cleanest test of whether attention can be manufactured at close to zero marginal cost. If it works it funds the quiet things. If it fails it gets written up like everything else.
THE HORIZON / WHAT COMES NEXT
NOW
- Claude by Richard publishingIN MOTION
- Olivia Loop postingIN MOTION
- This site, rebuiltIN MOTION
NEXT
- A playable Simulator buildNOT STARTED
- The Brainrot pipeline runningNOT STARTED
- Olivia on a second platformNOT STARTED
LATER
- A school that teaches the methodNOT STARTED
- More characters after OliviaNOT STARTED
- Things that run with no daily inputNOT STARTED
NO DATES ARE PROMISED. THIS BOARD MOVES LEFT WHEN THINGS SHIP.
THE LEDGER / PUBLISHED WORK06 GUIDES / ETSY ORDER AUTOMATION / 2026
Earlier work, still live because people still land on it.
- Stop copying Etsy orders by hand: a 10-minute automation
- Schedule 30 days of Pinterest pins from one Google Sheet
- Turn a form submission into an invoice PDF, automatically
- The follow-up email that sends itself
- Get a ping and a log for every sale, on Gumroad or Shopify
- A Monday report that writes itself
THESE PAGES CONTAIN AN AFFILIATE LINK.
All six guidesBuilt as static HTML on Cloudflare Pages. Type set in Archivo and Martian Mono. Every graphic on this page is drawn in your browser from code. No stock imagery, no generated images, no purchased 3D. Last reviewed 2026-09-11.