By the Loop / AI studio / Built in public
The goal is a studiothat keeps working when we stop.
By the Loop is a one-person AI studio, building five things in public. Four are live. One is next. This page is the current state of all of it, and it changes when the state changes.
Property 01 / By the Loop
The studio is the method.
By the Loop is one person, a desk, and a set of AI systems doing the work a studio would normally hire for. Writing, research, editing, publishing, and the code that ties them together. The goal is not to make AI content. The goal is to build things that keep earning after the building stops, and to show the whole method while doing it.
- 01Build in public.
Every system that works gets published, and every one that fails gets published too.
- 02Own the property.
We build things we hold, not hours we sell.
- 03Ship the ugly version.
One of the five things on this page is not built yet, and it is listed anyway.
The operating loop
- Brief
- Research
- Draft
- RenderHiggsfield
- CheckA person
- Publish
Six stations. One of them is a person, and nothing leaves the loop without passing it.
The render station / Higgsfield
Rendered in Higgsfield.
The maquette under glass, Olivia's face, her street walk and the watch ad were all rendered in Higgsfield: text to 3D, reference images to video, motion transfer and a trained character, in one account.
- The watch adSeedance 2.5, three references and one prompt
- Olivia's street walkGenjutsu, motion transfer
- Olivia's faceSoul, a trained character
- Simulator maquetteHunyuan3D, text to 3D
- The taxi adSeedance 2.5, image to video
Try HiggsfieldRead the prompts first
Partner link. If you sign up through it the studio earns a commission, and you pay the same.
The voice / ElevenLabs
Voiced in ElevenLabs.
Olivia speaks with an ElevenLabs voice on the Eleven v4 model, one voice kept for every line, so she sounds like the same person in every film and every reel. The music beds and sound effects in her reels are made in ElevenLabs too.
Partner link. If you sign up through it the studio earns a commission, and you pay the same.
Property 02 / Claude by Richard
Richard learns AI every day, so you don't have to.
Short AI tips you can use today come first, then the big AI news explained in under a minute, then Day N: the journey of building a one-person AI studio. Richard brings the ideas, AI does the work, and every number goes on screen, including the ones that are still zero.
Claude by Richard and Olivia Loop together. Followers counted on 2026-10-21.
Later: a school that teaches this method. Not open. Not taking names yet.
Property 03 / Olivia Loop
A person who does not exist.
Olivia Loop is an AI actress. She is an AI-generated character created and operated by By the Loop. She is not a real person, she has no experiences, and nothing published under her name is a first-hand account.
She stars in short AI films, fantasy and action, and shows the rest: getting ready for the role, behind the scenes from the 3D draft to the final shot, and how an AI film gets made. She exists to test one question: how far a synthetic character can carry attention, and what happens to that attention when the audience knows exactly what she is. Every post carries the platform's AI label.
Character sheet
- CharacterLocked
- VoiceElevenLabs
- Best reel294 views
- Handle@realolivialoop
- ShowsShort AI films, get ready for the role, behind the scenes
- OperatorBy the Loop
- Rendered inHiggsfield
You are looking at a person who does not exist, and you knew that before you read this line. That is the experiment.
Property 04 / Plot Twist Loop
Animated stories, one twist each.
Plot Twist Loop tells animated stories that turn on a twist: Shorts every day, and from October 25 full 8-minute stories on YouTube. Every story ends on one question, and the comments answer YES or NO. The stories are written by the studio, the voice is an AI voice, and the animation is made in code.
Its queue posts on its own schedule, which makes it the cleanest test of whether attention can be made at close to zero marginal cost. Every post carries the AI label. If it works it funds the quiet things. If it fails it gets written up like everything else.
A maquette of the idea. Not gameplay.
Property 05 / Simulator
A pawn shop on a pirate coast.
Pirates come in off the water and sell you what they took. You decide what it is worth, what you keep, and what goes back on the shelf. A working title for the studio's game, next in line after Plot Twist Loop: one person, a set of systems, and prices that compound. It will be built the same way everything else here is built, in the open, and progress will show up on the channel before it shows up anywhere else.
The horizon
What comes next.
Now
- Claude by Richard: AI tips, AI news, Day NIn motion
- Olivia Loop, AI actress, on Instagram, YouTube and XIn motion
- Plot Twist Loop, posting on its own scheduleIn motion
- Posting from the studio's own appIn motion
- This site, with real stillsIn motion
Next
- A playable Simulator buildNot started
- Olivia on TikTokNot started
Later
- A school that teaches the methodNot started
- More characters after OliviaNot started
- Things that run with no daily inputNot started
No dates are promised. This board moves left when things ship.
Recently published
- Plot Twist Loop opens with Part 1 of the wedding fund storyInstagram and YouTube
- Olivia's first carousel, posted on schedule by the studio's own appInstagram
- A watch ad that was never filmed, posted by the studio's own appInstagram
- Olivia's street walk, her best reel so farInstagram
- Olivia's new face, from a trained characterInstagram
- The taxi reel, start to finishYouTube Shorts
- City loop, twelve seconds, beat matchedInstagram
- The prompts behind the taxi ad, written outbytheloop.com
The register, complete
The goal is a studiothat keeps working when we stop.
Built as static HTML on Cloudflare Pages. Type set in Archivo and Martian Mono. The logo is drawn as vectors in code, its letters from Lexend, the photographs are stills from the studio's own renders, cropped and nothing else, the Plot Twist Loop frame is drawn in code, and the object under glass is a mesh the studio generated in Higgsfield. No stock imagery. No cookies and no tracking pixels. Last reviewed 2026-10-22.